Earth Day: When Black is Really Green

Not long ago, a customer emailed her demonstrator to ask if the company was eco-friendly. The demonstrator turned the question over to the company. Here's Stampin' Up!'s response.


"Thank you for your e-mail regarding your desire to know if our products are environmentally friendly. We  can tell you that our ink is non toxic. Also, our card stock includes recycled paper that’s left over from other paper runs, which would otherwise end up in a landfill. The darker the color of card stock, the more recycled material is in the card stock. (Who would have thought that Basic Black was our greenest color?)"

"Additionally, we work with a paper broker who ensures that the mills we use for our Designer Series paper and card stock engage in environmentally friendly practices. Our broker is even certified through the Sustainable Forestry Initiative (SFI), the Forest Stewardship Council (FSC), and the Program for the Endorsement of Forestry Certification (PEFC). These certifications help us know that our paper comes from sustainably-managed forests and mills that are taking steps to lessen their carbon footprint. One of our mills even generates its own power.image

"Rather than dumping our excess rubber in a landfill, we donate it to Courage Reins, a nonprofit organization that provides horseback riding therapy for physically or mentally challenged children. They take our ground rubber and sell it to groups and individuals for use in playgrounds and horse stables. The money they receive from the sale of this rubber goes to fund their programs. You can find more information about Courage Reins at www.couragereins. org.

"Additionally, our wood blocks are not only created from a renewable resource, we engage in a sustainable practice to get those wood blocks. We work with a tree farm in which the maple trees are grown specifically for the purpose of harvesting wood!"

Stampin' Up!®
Demonstrator Support

I know I'll never look at Basic Black card stock the same way again. Happy Earth Day, one and all!


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